There are three elements in the building of a narrative: emotional energy, imagination, and logic.

• Intense Emotion causes images to form in the mind. The anxiety of a mother wondering why their teenager is late coming home puts bad Images in her mind.
• If these Images persist long enough in the imagination they act as foundations for Logical Structures. Little connections of information and superstition forming in the tidal pools of the mind.
• Logical Structures are nurtured and extended into narratives.

In normal everyday conscious activity this process is constantly cycling through, over and over again. The elements continuously altering with new experiences and information, causing individual narratives to evolve… which slowly spreads and alters all of the interwoven narratives in the ecosystem of our consciousness.

Creating a false narrative takes time to build up through this cycle. Maintaining a false narrative requires all three of these elements to be meticulously managed in a constant interactive flow. A daunting task considering the false narrative has to fight for existence by altering all of the other established narratives in the ecosystem of our consciousness.

It is relatively simple to dismantle a false narrative; break one of the elements and let the damage cycle through.

Fortunately, evolution has made it impossible for destructive narratives to exist too long. The effort to maintain false narratives exponentially increases, as it takes more and more effort to create enough emotional energy to sustain the cycle. This constant increase in effort will either bankrupt the agencies trying to manage the narrative, or cause the public to develop intense emotions against the false narrative and the agencies supporting it… Which becomes its own narrative.